What Shakespeare can teach us about Blogging

When Shakespeare was writing during the Elizabethan period, two types of dramatic style were merging together to form an exciting new voice. Previous to this, London theatre audiences were served up either the traditional Tudor morality play of slapstick allegory and farce, or the more rhetorical academic play based on classical Roman drama. Usually shown in universities, the latter were perhaps not much fun.

Yet Shakespeare was an innovator, and sensed that the audience of Elizabethan England was changing. So he decided to dip into both styles of writing and add in some of his own wit and intellect, to create a new type of play which audiences both wanted and responded to. In short, the new commercial theatres were demanding new content, and Shakespeare and his contemporaries endeavoured to fill the gap.

So what’s all this got to do with blogging?